Edwin Carter Weitz

For Edwin Carter Weitz, painting is about the navigation of space. "It causes you to move through an environment in ways you normally wouldn't. Along the way it makes connections, stirs up memories and causes you to feel. That's why we're drawn to it," he says. As president of creative services for one of America's most innovative advertising agencies, Weitz uses painting as an alternative outlet. However, it's a form of expression that falls naturally out of the visual communication challenges associated with the creation of marketing messaging.

 

A 1986 graduate of Iowa State University with a BFA in graphic design, Weitz has spent the last twenty years creating and producing work to promote some of the nation's leading brands including: Union Pacific, Disney, the Smithsonian, Honeywell, Gulfstream, Allstate, General Electric and Pepsi. His work has regularly appeared in publications such as Communication Arts, Graphis, and Print. While painting is relatively new to Weitz's life, visual expression is not. To him it's all just part of the journey.